We partly own two factories: Yunnan Yunao Optoelectronics Co., Ltd. which manufactures the bigger binoculars for us, and Kunming Hauke Optical which makes the smaller binoculars for us.

We offer very cost-effective binoculars and we do business with our customers in a friendly way.  For these two reasons, we outlast many competitors.

One principle by which we develope and carry the binoculars is value and affordable.  We don't manufacture or carry very low price "junk" binoculars as they have little value to customers.  On the other hand, we don't believe very high price products which have low cost performance.

We're good at working with our customers in a friendly way and some of our customers have been doing business with us for more than 10 years.  Among us, we even develope an authentic friendship.  In bad times, we do try to help each other.

We have outlived many others and we have great confidence in going on doing business in the next 10 years - no matter whatever ups and downs there will be in the future.

One way to get the latest info about us is to visit our blog.